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Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma,
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LONDON, UK - MAY 23RD 2018: The homepage of the official website for Adidas - the largest sportswear manufacturer in Europe, on 23rd May 2018 Stock Photo - Alamy
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